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Although Avon is known as a skin care company, it actually offers a big range of products, including makeup, fragrance, and hair care items, among others. (In fact, when the company was first founded, it primarily sold perfume.) Within these product categories, the company also differentiates the items with specific brands.
For example, within the skin care category, Avon contains several brands, like ANEW and Clearskin. This differentiation helps the company categorize the products into specific lines – a very useful feature for its marketing efforts, which include regular special promotions. Check this out! -
AVON.
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